I don't know about you, but when I pick out a magazine it's not based on the covergirl. Or at least, not consciously. I have my certain favorites, that I buy regardless of the person on the cover. Little did I know, choosing a covergirl is a big business. Today, I stumbled upon these figures. Just by putting Jennifest Aniston on Harpers Bazaar business went up 22%, the most in 7 years! Here are some of the other figures i found, apparently putting Halle Berry on the cover is not a wise business choice! What do you think?
Jennifer Aniston - Harpers Bazaar (255,000 copies, up 22%) Jennifer Lopez - Glamour (624,000 copies, up 1%) Julia Roberts - Elle (390,000 copies, down 10%) Hilary Swank - InStyle (800,000 copies, down 6%) Halle Berry - Vogue (540,000, down 5.5%)