Friday, November 5, 2010

Pretty Faces.

I don't know about you, but when I pick out a magazine it's not based on the covergirl. Or at least, not consciously. I have my certain favorites, that I buy regardless of the person on the cover. Little did I know, choosing a covergirl is a big business. Today, I stumbled upon these figures. Just by putting Jennifest Aniston on Harpers Bazaar business went up 22%, the most in 7 years! Here are some of the other figures i found, apparently putting Halle Berry on the cover is not a wise business choice! What do you think?

Jennifer Aniston - Harpers Bazaar (255,000 copies, up 22%)
Jennifer Lopez - Glamour (624,000 copies, up 1%)
Julia Roberts - Elle (390,000 copies, down 10%)
Hilary Swank - InStyle (800,000 copies, down 6%)
Halle Berry - Vogue (540,000, down 5.5%)




12 comments:

  1. leighton looks beautifuls!

    jadepurplebrown.blogspot.com

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  2. Thank you for the comment dear, I appreciate it ^.^

    Wow interesting figures you're posting here!! I never thought covergirls made that much of a difference to whether a magazine sells a lot of copies or not...O.o

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  3. Thanks for visiting my page, some of the stats above surprise me a bit, very cool to know!

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  4. that's odd... I don't think I'd buy anything JAniston wears actually >< Halle Berry seems so much more marketable to me. But then JA is known for her "girl next door" vibe, I guess when she advertises something, people think they can "actually" look like her?

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  5. I’m crazy about magazines, the cover is the first thing I see but it’s not why I buy it, I look at the content ;) I browse quickly and if I see a lot of dresses and accessories and some nice stories then I buy it. Regadless of who’s in the cover.

    ~ x♥x♥ :)
    ~ ♥x♥x :)
    ~ x♥x♥ :)

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  6. Leighton Meester is my Favorite.

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  7. Thanks for the comment! Leighton looks stunning!

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  8. they all look stunning! I love LiLo!
    I just bumped into your blog and i loved it! All your posts are great reads! You really fashionable! Im gonna follow you!
    Hope you visit and follow me back!

    Lots of love
    fashionfabrice

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  9. Thanks for commenting and following my blog! Following you now!!

    www.plentyforpennies.blogspot.com

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  10. In love with leighton meester
    <3
    http://reserveradefashion.blogspot.com

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  11. I don't buy according to cover either. I buy according to the magazine itself. The cover is always just a bonus!

    http://red-soledfashionista.blogspot.com/

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  12. Interesting. I don't buy for the cover, but sometimes if I'm choosing between two magazines I like and I'm in a hurry, the cover will sway me. It was interesting to include Nylon. I like that magazine, but I think they choose terrible cover girls (erm, except for Leighton Meester, who is actually pretty and fashionable). But usually they choose some really unappealing girls to go on the cover and dress them all in pink, which is strange really because the magazine isn't like that...

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